When Apple was readying the Mac for market, they knew they would need strong developer support if the machine was to be a hit. To help convince developers to get on board, the company hired evangelists to get the word out. One of these was Guy Kawasaki.
Apple loses $700 Million...Says the Future Looks Bright! Apple needed a new operating system and was incapable of making one of their own. They also badly needed corporate restructuring. Deciding that it would be better to undertake both needed, but painful, steps at the same…
The specs seem laughable by today's standards: 8 bit processor running at 1 MHz, 4K of RAM, and a not so speedy audio cassette interface. Wrap all that up in a low profile case with an integrated keyboard and you have the first iteration of the Apple…
If there is one constant refrain among the Mac elite it is that there exists a hole so in the Mac line. Where, these people wonder, is the upgradable Mac? The Mac Pro is too much for the average guy, the Mac mini isn't enough…
Apple had sued Microsoft and Hewlett-Packard for infringing on the Mac look and feel. There wasn't any contention that Microsoft had not blatantly copied Apple; the only question was, did they do it legally?Apple maintained that they had not. They argued that the naked aping…
In the past, I have written a lot about the power of the OS X platform that it derives from its UNIX roots. Not only does this give OS X its stability and robustness, it also gives it a built-in developer community that you can tap…
When people first learn that Ron Wayne voluntarily renounced his ten percent stake of Apple Computer less than two weeks after officially acquiring said ownership they tend to think that Mr. Wayne must have been one of the most shortsighted individuals of all time. An easy conclusion…
Apple wanted a license to RISC (Reduced Instruction Set Computing) and IBM had the technology. IBM wanted a new OS and Apple had something to offer in that area.What Apple was offering was Pink, the next generation Mac OS. What it was running on was…
The first home run from Connectix was RAM Doubler, a useful program every Mac 680x0 owner thought they had to have. As the price of RAM predictably dropped, the allure of software that allowed more efficient use of physical RAM decreased. Connectix was smart enough not to…
The founders of Apple Computer had an idea: they would cater to the hobbyist market and sell circuit boards. Hobbyists would take the circuit boards, do a little soldering, add a case, power supply and a bunch of chips and end up with their own computers.
Back in September, I did my first round-up of native iPhone applications that had caught my fancy. Since then, I've removed a lot of them, kept some and found a dozen others that make the iPhone worth a lot more than Apple originally intended. Before I…
"Do You Want to Sell Sugared Water the Rest of Your Life?"When the first President of Apple Computer, Michael "Scotty" Scott, lost favor over the Black Wednesday firings, Mike Markkula took over the duties of the Apple presidency. It wasn't a position that Markkula particularly…
The PowerPC is gone from Apple's roadmaps but for well over ten years it was the heart of every Mac that shipped. The PowerPC was a RISC (Reduced Instruction Set Computing) chip that offered some pretty clear advantages over the X86 architecture used by rival chip makers.
With the current success of Apple it is hard to imagine Steve Jobs as anything but an asset. That wasn't always the case. While Steve did oversee the creation of the Mac he also guided the creation of the execrable Apple ///. More damaging than…
Nathaniel was an undeniably sweet kid. At the age of three his teachers often opined that Nathaniel didn't have a mean bone in his body but also confided that they were worried that he wouldn't ever take up for himself. No one wants to see someone full…